Magisto, an Israeli video storytelling platform with more than 55 million registered users, is fueling a revolution in messaging with the introduction of Magisto Shot. The Magisto Shot app, available for iOS and Android, is part of Facebook’s newly launched Messenger Platform that brings the ability to add even more forms of expression and rich media to conversations. Shot advances messaging from yesterday’s status quo to the next wave of transformative technology by automatically turning a single photo and a text message into a powerful and entertaining video story.
Using Magisto’s patented AI technology, EmotionSense, text and photos are automatically analyzed to produce a video story with music, motion and professional style effects. Shot offers infinite possibilities for personalized expression, creating emotionally enhanced communications that stand out in a sea of plain text and photo messages.
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Oren Boiman, co-founder and CEO for Magisto said, “Messaging has been continually evolving from its plain text beginnings to more expressive forms of communicating using photos and emoticons. However, these enhancements don’t always succeed in conveying the true depth and richness of human emotion. Emoticons somewhat improve plain text, but adding a smiley is like a drum roll that tells you to laugh at a joke’s punchline. Magisto Shot makes messaging much more powerful than it is today by using video to make your message genuinely funny, or happy or sad so you can truly show how you feel. We are excited to work with the Messenger team to help people share this new way of communicating with ‘Moving Messages.’ And with hundreds of millions of users, Messenger is the place for people to express themselves with their friends and close contacts.”
Magisto’s mobile first platform has become a leader in bringing the power of video storytelling to individuals and brands and is one of the highest rated video creation apps in both the Apple App Store and Google Play. Using the most sophisticated AI technology ever deployed for a consumer app, Magisto is widely recognized for combining the highest level of video output quality with the greatest ease of use allowing users to turn raw video footage and photos into emotionally powerful stories. In just three short years, the company has built a video storytelling community of over 55 million users and is experiencing momentous growth with users generating 14, 000 produced movies each hour, uploading over 1 billion pieces of photo and raw video content to its mobile video platform as of February 2015 and producing as much video as the history of network television every 90 days.
As with Magisto’s powerful video storytelling app, users of the new Magisto Shot don’t need to be a photo or video editor to create video messages. Shot is a fun and easy way to automatically transform a single photo into a 7 second video with text, music, motion, and professional style effects. Using the feature, users select or take a single photo and choose a mood (happy, sad, funny, hyper, love) to inform the pace, colors, music and graphics automatically applied to the creation of a Shot. Once the photo is uploaded, the feature uses AI and facial recognition technology to automatically create a professional-looking movie message that can be shared via Messenger and a user’s own Facebook community. Magisto Shot is available on the iPhone, iPad and Android devices and is the “little brother” of the award winning moviemaker app, Magisto, named Best Apps for iOS 8 and one of Wired’s Essential Apps for iPad.
