How to fool a wine snob? Lie about how much the drink cost
When consumers taste cheap wine and rate it highly because they believe it is expensive, is it because prejudice has blinded them to the actual taste, or has prejudice actually changed their brain function, More...
Bonn U. Research Shows the Brain Deals Similarly with Money and Sports
Soccer fans hold their breath in situations like these: Two players on a team are in front of the opponent’s goal with the attacking player having to make an important decision: Is it better to pass the More...
MRI Scans Reveal Violent Psychopathic Offenders’ Brains Can’t Understand Punishment
Psychopathic violent offenders have abnormalities in the parts of the brain related to learning from punishment, according to an MRI study led by Sheilagh Hodgins and Nigel Blackwood. “One in five violent More...
Scientists map brains of the blind to solve mysteries of human brain specialization
New research suggests unexpected brain connectivity can lead to fast brain specialization, allowing humans to adapt to the rapid technological and cultural innovation of our generation Studying More...
Northwestern University Reveals New, Non-Invasive Method Detects Alzheimer’s Early
No methods currently exist for the early detection of Alzheimer’s disease, which affects one out of nine people over the age of 65. Now, an interdisciplinary team of Northwestern University scientists More...
Ben Gurion U Discovers New Way to Diagnose Football Players’ Concussions
By Anav Silverman Ben Gurion University of the Negev research group, has publicized a new, enhanced MRI diagnostic approach which, for the first time, identified significant damage to the blood-brain More...
Weight Loss Program Trains your Brain to Prefer Healthy Foods
It may be possible to train the brain to prefer healthy low-calorie foods over unhealthy higher-calorie foods, according to new research by scientists at the Jean Mayer USDA Human Nutrition Research Center More...
Study: Current to Brain Improves Stroke, Alzheimer’s Memory Loss
Stimulating a particular region in the brain via non-invasive delivery of electrical current using magnetic pulses, called Transcranial Magnetic Stimulation, improves memory, reports a new Northwestern More...
Jim Irsay, Colts, See Tough Start for Season
– Training season begins for the Indianapolis Colts in Anderson, Indiana, and Jim Irsay, owner of the football team, handed out $100 bills to enthusiastic fans who came to watch and support More...
Chinese Food and Drug Administration Approves Non-invasive Treatment of Uterine Fibroids ExAblate
– – InSightec Ltd announced today that its ExAblate system received approval of the Chinese Food and Drug Administration (CFDA) for non-invasive treatment of uterine fibroids. Uterine fibroids are More...