NICE Systems announced the launch of IVR Journey Analytics, which the company describes as a solution designed to reduce customer effort and improve the experience of Interactive Voice Response (IVR), the automated phone system that guides callers through self-service menus.
The solution helps organizations optimize the IVR channel, turning what has often been a frustrating process into a perfect experience.
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The cloud-based IVR Journey Analytics solution is the third addition to NICE’s Customer Engagement Analytics platform, which helps organizations sequence and visualize the customer journey to understand why customers are contacting them, predict their next move, and personalize the customer engagement.
According to NICE’s 2013 Global Customer Survey, 73 percent of consumers use IVR during their interaction journey. But at least half the time, they do not succeed in resolving their issue – one-third of those callers simply hang up, and the other two-thirds bypass the system or try to contact a live agent.
“A weak link anywhere in the customer journey can shatter the entire experience, and the IVR is typically the first step in a service call, ” said Miki Migdal, President of the NICE Enterprise Product Group. “NICE’s IVR analytics solution enables organizations to revitalize the way they engage with consumers over this channel and create a more efficient and gratifying customer journey from start to finish.”
The system gathers insights from the customer journey prior to, during, and after the IVR interaction. According to NICE, it can determine certain patterns of behavior and then use this information to optimize the IVR experience by whittling down the menu options to provide only the options relevant to the particular journey. It also enables visual mapping so that any IVR service bottlenecks can be easily pinpointed and resolved.
The company also boasts that its NICE IVR Journey Analytics enables organizations to reduce the overall call volume, offer better self-service, and provide faster access to a service rep when needed. This not only facilitates greater customer satisfaction, it also drives significant cost savings – by using the solution to increase the number of calls resolved via IVR, organizations can save millions of dollars annually.
Organizations can also use NICE’s feedback solution for the IVR channel to solicit real-time customer feedback immediately following either an interaction that was contained in the IVR or an interaction that was handled by a contact center agent.
