Vayu, an Israeli startup offering a cutting-edge platform redefining billing and revenue management for B2B tech companies, has raised $7 million in a seed funding round co-led by Flint Capital and The Garage. The round also saw participation from existing investors Fresh.Fund, Secret Chord Ventures, and prominent angel investors, including former executives from Melio and SoftBank.
The newly secured funding will fuel Vayu’s platform development and support its expansion into global markets, further strengthening its position as a leader in B2B financial automation.
Traditional billing systems are failing to keep up with the complex pricing demands of the GenAI and API era. Hybrid pricing models are now commonplace, with a significant majority of SaaS companies adopting them. However, this shift is creating a revenue management crisis, as companies struggle to balance simplicity and predictability, severely impacting growth and efficiency.
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Founded by fintech and data veterans Erez Agmon, Shenhav Avidar, and Shai Gross, Vayu is a contract-to-cash platform that gives finance and engineering teams full autonomy over any custom-contract, advanced pricing and consumption based models – built for the AI and data economy.
Vayu’s no-code platform automates billing, aligns pricing with value, and provides real-time revenue insights. Its proprietary data metering technology processes tens of millions of events daily, converting raw data into precise, real-time billing rules. Already trusted by a rapidly expanding client base and leading organizations such as Au10tix, Mesh Payments, and Vi, Vayu enables businesses to eliminate inefficiencies that slow growth.
“Pricing in today’s GenAI-driven economy must go beyond just consumption or tiers to reflect relationships and outcomes,” said Erez Agmon, CEO and Co-Founder at Vayu. “In a reality where pricing models have countless variations and each contract has its unique fingerprint, finance teams need full control of their revenue processes. At Vayu, we enable them to adopt any pricing model, launch new offerings, and seamlessly iterate on pricing—without relying on engineering resources.”
“We’re seeing a growing demand for smarter, more flexible billing and end-to-end revenue solutions that can keep up with the rapid advancements in AI and data,” said Yoram Tietz, former EY Managing Partner and advisor to General Atlantic, now a member of Vayu’s board. “Vayu is addressing this need with a fresh approach to pricing as a key part of billing and revenue management. Their solution not only meets today’s challenges but also sets a new standard for how businesses manage revenue moving forward.”
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