Louis Vuitton’s advertising campaign is bringing the face of its Spring-Summer 2016 campaign and it’s a character from the hugely successful video game franchise Final Fantasy.
The French fashion house brand’s creative director Nicolas Ghesquiere posted video and images of its “Series 4” campaign, created in collaboration with Square Enix, the game’s developer, and its main character designer Tetsuya Nomura, on his Instagram account.
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Ghesquiere’s Spring-Summer 2016 fashion show also peppered with references to virtual reality, Minecraft, Japanese anime and Wong Kar-Wai’s sci-fi flick 2046.