Justt leaders company pr pic
Justt is an Israeli startup developing an AI-based chargeback management to fight fraudulent chargebacks. The firm closed a $30 million Series C funding round, led by Zeev Ventures with participation from existing investors Oak HC/FT and F2 Venture Capital.
With total funding now at $100 million, Justt is advancing its mission to transform chargeback management through its proprietary AI technology and in-house expertise. The company’s scalable platform, designed for merchants of all sizes, is reshaping how payment disputes are resolved, helping businesses recover lost revenue, reduce complexity, and drive operational efficiency.
AI-based chargeback management is revolutionizing how businesses handle disputes with customers. By leveraging the power of artificial intelligence, businesses can streamline the chargeback process, reduce costs, and improve their chances of winning disputes.
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Chargeback fraud, also known as friendly fraud, is exactly what it sounds like. This is what happens when when a consumer makes an online shopping purchase with their own credit card, and then requests the charge be canceled from the issuing bank after they have already received the purchased goods or services. Once approved, the chargeback cancels the financial transaction, and the consumer receives a refund of the money they spent. Dependent on the payment method used, the merchant can be accountable when a chargeback occurs.
Founded by Israelis Roenen Ben-Ami and CEO Ofir Tahor, Justt was originally called AcroCharge. Justt boasts that its dashboard will show clients what is hiding in their chargebacks data. Spot and analyze trends with visual tracking. They promise merchants that they will be notified of new chargebacks, get clear status updates, and be provided with an easy-to-use drag-and-drop evidence tool.
In 2024, Justt nearly doubled the total chargeback volume it managed compared to the previous year, reflecting the platform’s growing adoption and scalability. Additionally, merchants who switched to Justt—whether from in-house teams or other solutions—recovered nearly twice as much revenue on average, demonstrating the superior results delivered by Justt’s technology.
“Justt’s ability to scale with our clients without compromising quality, and drive continuously improving results through advanced machine learning is what sets us apart in the industry,” said Ofir Tahor, CEO and Co-Founder of Justt. “This funding will drive our global expansion, fuel technological advancements, and further our mission to help merchants resolve payment disputes more efficiently and recover more revenue.”
