Gen Z parents are defying stereotypes, blending progressive ideals with surprisingly traditional values. While embracing modern lifestyles, many prioritize homeownership, stability, and family-oriented communities. This is according to a new study from Culture Bureau, a consumer behavior consultancy firm, on “Zoomers.”
Gone are the days of curated perfection. This generation of parents craves authenticity and is reshaping the influencer landscape. Without the benefit of established parenting support networks, Gen Z parents are forging deeper partnerships and redefining the role of co-parenting.
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Financially, Gen Z parents are less frugal than their Millennial counterparts, but their spending priorities are distinct. They’re determined to equip their children with essential life skills, particularly financial literacy and mental health awareness. And when it comes to consumer choices, national brands are facing stiff competition from store brands as Gen Z parents seek value without compromise.
Kasi Bruno, a strategic foresight and cultural intelligence expert, and founder of Culture Bureau. “as the oldest turns 27 this year Gen Z will make up the majority of first time parents by 2026, yet most businesses continue to ignore them as heads of households and parents
Gen Z-ers – or Zoomers as some people calls them – no longer meet new people in person. They find them on Instagram and other social media services. So, what do they do instead of flirting? They “like” someone’s social media post and expect to be contacted through direct messaging.
Generation Z, often abbreviated as Gen Z, refers to the demographic cohort following Millennials and preceding Generation Alpha. There’s no universally agreed-upon birth year range, but most sources place it somewhere between the mid-to-late 1990s and the early 2010s. This means the oldest members of Gen Z are entering their late 20s, while the youngest are still teenagers.
Unlike Millennials who grew up with the rise of the internet, Gen Z has never known a world without it. They are comfortable with technology and adept at using social media, online communication platforms, and mobile devices.
Gen Z has come of age during a period marked by significant global events like the 9/11 terrorist attacks, the Great Recession, and the ongoing COVID-19 pandemic. These events have fostered a sense of social awareness, global citizenship, and a questioning of traditional authority figures.
