by Contributing Author
A lot of people are usually skeptical of social media platforms as a turning point for small businesses. However, these beliefs are mostly outdated myths and misconceptions. The impact of social media on businesses cannot be denied. Social media strategies will either hurt or help your business.
Many small business owners have created marketing strategies based on advice that doesn’t apply to small businesses or is outdated. Fortunately, various social media tools can help you gain free, real Instagram followers, and increase your social presence on other platforms. Here are several myths and the truths behind them about social media and small businesses.
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- Social Media Is Free
Setting up social media accounts for your small business is free on most channels. However, beyond that, you may incur some costs when claiming your profile, building your followers, and user engagement.
To manage your Facebook or Twitter presence, you must have a budget set for content creation and management. These costs cover content such as infographics, blog posts, and videos.
As a small business owner, be prepared to use social media as a marketing channel and allocate enough funds to build and implement an effective strategy.
- You Have to Be on Every Platform
Have you tried managing and growing accounts on five different social media platforms? Well, it will be exhausting and difficult to have effective results while your mind is scattered all over.
It’s not uncommon for entrepreneurs to see opportunities all around them. However, because your neighbor’s small business has been doing well on YouTube, it doesn’t guarantee that yours will too.
The truth is that you have to research which social platform your target audience uses most. To do this, create a buyer persona that outlines your buyer’s behavior, demographics, goals, and challenges.
- Post Multiple Times a Day
This is a significant myth that has been spreading about social media marketing. For a small business posting three to five times a day is extremely challenging and could prove expensive.
Social media requires consistency when posting content, regardless of how many times you post content. Therefore, identify a frequency that you can maintain in the future.
- Personal Brands Don’t Exist
Consumers want to connect with you and understand you as a breathing, living person through your profile and the content you share. Therefore, it helps to connect your business brand and your personal brand. This makes them more inclined to seek out the products and services you provide.
- Social Media Takes Too Long to Find New Customers
Whichever social platform you use, organic growth through social media posts takes time. Your post’s half-life will range from 18 minutes on Twitter and 30 minutes on Facebook to 19 hours on Instagram.
In addition to this short lifespan of posts, social media users’ attention spans are decreasing while the content is saturating at an all-time high.
Truthfully, social channels are used to connect with existing customers and build deeper relationships by providing engaging and quality content. Although it will take some time to build a large following, eventually, this following will grow and become a large pool of potential customers.
