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NBA and Velocity Capital Invest in Israel’s Videocites


Videocites team (company pic)

Videocites, an Israeli startup that has created the next-generation analytics solution the company says reveals the “true social footprint created by fans and partners on social media,” closed a Series B round of funding led by Velocity Capital Management with additional investments by Series A investor Infront Sports & Media AG, and NBA Equity. With offices around the globe, including one newly opened in New York, Videocites says it is providing the NBA with “greater insights into its global reach and brand exposure across social media content published by fans and media partners.”

Israel has a proven track record when it comes to video tech firms. For example, Synamedia, an Israeli video software provider formerly known as NDS, has worked with major businesses like Fox for 30 years. And CommonGround, an Israeli startup that provides a new 3D video platform, has raised nearly $45 million to date.

Founded in 2014, Videocities provides automatic scalable Live and online rights management solutions, content tracking services and true viewership analytics that includes all video duplications on all major social and video platforms. The company boasts that this is enabled by its “unique AI-based video search engine and our continuously updated index of video frames, the largest worldwide.”

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While user-generated content (UGC) has a significant influence on a brand’s perception and popularity across social media, it’s challenging to identify and categorize at scale. Nevertheless, as it continues to grow exponentially, explains Videocities, it’s crucial to measure fan content.

“We’re excited to collaborate with Videocites to better understand how user-generated content resonates with our fans,” said David Lee, Head of NBA Equity, which was formed recently by the National Basketball Association to invest in startups. “This partnership and our investment in Videocites reflect our commitment to continue to grow and embrace our fans across the ever-evolving global social media landscape.”

“Aggregating and analyzing real-time UGC and brand video data in one dashboard allows our clients to keep their finger on the pulse of their fanbase and partners,” said Eyal Arad, Videocites’ Co-Founder, and CEO. “It’s no secret that today’s user habits across social media have a significant impact on shaping public perception of any organization. We are turning that ‘perception’ into quantifiable data.”

Velocity is a sports, media, and entertainment domain-focused private equity firm founded in 2021 by David Abrams and Arne Rees. Velocity Managing Partner David Abrams commented, “We believe that Videocites can become the industry standard for tracking and measuring intellectual property across social media. Videocites’ technology greatly enhances monetization opportunities for rightsholders and creates a platform for streamlined direct-to-consumer engagement.”

Videocites will use the funding to grow its global presence and recruit leading sales and business development professionals to expand its unique offerings to brands and content owners in the United States and Europe.



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