by Contributing Author
The ease of capturing and retaining prospect attention via a marketing campaign keeps increasing with new software available on the market. Such intense needs create unpleasant redundancies that slow down your operations and thus hinder business effectiveness.
The tool allows you to send multiple messages to recipients, each with unique expectations and product understanding. Below is a guide on how to succeed with a LinkedIn mass email campaign:
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Create a Customer-Oriented Campaign
Every campaign must prioritize the client by identifying the audience’s unique characteristics and what works for each segment. Customer segmentation allows customization where specific campaign strategies work for each group with similar features. The best action to initiate your email campaign is to determine what each audience segment finds appealing depending on unique problems to customize your solutions.
Customer-oriented campaigns rely on real-time prospect and client behavior patterns to define what product qualities are more on-demand. You can then develop campaigns focusing on the best products that solve identified shortcomings encountered by the specific consumer segment. You can use different software resources to provide market insights for easier creation of targeted campaigns.
Additionally, you must be constantly aware of the insights and data visualizations about the campaign performance expectations versus reality. The need for such is focusing on more productive strategies while revising the rest or abandoning the least successful ones. Finally, you will divide the overall target audience into groups to target mass emails in the future.
Define a Contact List Source
Your first activity should be the enrichment of your email list using automatic contact filters that fetch user data from your LinkedIn contacts. The contacts become part of your database, which could be in spreadsheets or Google sheets. The outbound emails will go to your specific mailbox before hitting the send button. The following are options to pick from|
Local mail list
The local email list consists of contact data harvested from various websites, including LinkedIn, and stored on a local spreadsheet file. Here, you can upload the file to an integrated service that lifts the emails that satisfy the filter specifications. The third-party service then organizes such emails into suitable segmented groups for mass mailing depending on product details each expects to encounter.
Online mail list
Alternatively, you can rely on an online client list for your mass email campaign without saving it on your device. You download the Google sheets or CSV file containing the client details and import them into your emailing tool.
Kick-Start the Mailing Effort
After collecting enough target emails from your LinkedIn page, the next step is to send cold outreach and targeted marketing messages. You will encounter the mail merge and email automation features on your service provider to help deliver mass emails in one go.
Conclusion
The goal of carrying out a mass emailing campaign is to quickly create a communication channel and engagement outcomes with professional prospects. You will heavily rely on automation features such as real-time contact filtering from your LinkedIn page and scheduled outbound mass emails. The mail merge functionality ensures accurate contact integration for personalizing individual messages when sending multiple emails.
