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Namogoo Making More Cutbacks


Namogoo Cofounder Ohad Greenshpan CTO-left-Chemi Katz CEO (company Photo: Efrat Sa’arright)

Namogoo, an Israeli company that offers a Digital Journey Continuity platform, is starting 2023 with yet another round of layoffs, this time firing about 25 people. This latest round of firings comes just two months after Namogoo laid off about 25% of its workforce, or 25 people, mostly in Israel, last November. And just 8 months after the company raised $14 million. The company has raised $81 million to date.

According to Calcalist, Namogoo CEO and co-founder Chemi Katz said the second round of layoffs will make the company profitable immediately. Katz added that the company is continuing to grow and includes brands such as Victoria’s Secret and Neiman Marcus among its clients.

The latest layoffs come just one month after Namogoo entered into a new partnership with Ometria, a customer data, and marketing platform. Namogoo said that the new partnership and integration will enable Ometria’s global customers to access and use Namogoo’s unique, commerce-oriented data points and segments, as well as their intent prediction engine, to create personalized marketing experiences at every touchpoint, all in real-time.

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Founded in 2014, Namogoo calls itself the world’s first Digital Journey Continuity platform, “shaping the customer journey to fit each and every shopper’s needs while making any distractions disappear.” Namogoo’s platform autonomously adapts to each customer visit in real-time, keeping the journey flowing right on to its destination.

Namogoo’s platform collects data from a visitor’s device and their journeys and then segments them into real-time audiences. The proprietary Machine Learning technology predicts each visitor’s intent by learning from their unique signals and digital behavior, empowering enterprises to act on their intent and ensure online shoppers complete their journeys.

Namogoo’s technology surfaces gold populations that convert 3-10 times higher than other visitors and provides a foundation to effectively market to these audiences with the highest potential to buy. The identification is done in real time, even before the visitors begin their journey. Moreover, Namogoo identifies populations that do not convert due to UX conflicts with the site design, browser installs or configuration issues that are not taken into account in the site’s UX design. By integrating Namogoo with other tools, these problems can be easily fixed and monitored.



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