Torr FoodTech, an Israeli foodtech startup that has developed technology that combines mechanical pressure and ultrasonic energy to press ingredients together in the production of snack bars and other food products, raised $12 million in a Series A funding round led by Harel Insurance Investment and Financial Services. Torr is one of a number of new Israeli firms that came out of Strauss Group’s foodtech incubator the Kitchen Hub.
Israeli startup Zero Egg, another firm that came out of the Kitchen Hub, produces an egg alternative made from plants for food service and food manufacturers.
Founded in 2019 by food scientists and culinary experts Gil De Picciotto – a former fighter pilot who decided to become a chef – and Yoel Benesh – a leading food scientist – Torr Foodtech says that the company is aiming to challenge multi ingredient snacking categories with its “breakthrough” technology. Torr “dreams, develops and produces snacks that serve a unique, tasty and much healthier bite.”
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Torr FoodTech boasts that its tech enables the firm to compose real food ingredients together in a natural, healthier and better way. They say that the solution is “highly flexible, generating infinite opportunities to create all of the snacks we can dream of.”
“With links and ties that go back to the world’s best fine dining restaurants, we believe that our culinary imagination and heritage should take an essential part in the consumer every day snacking experience.”
“The vote of confidence from investors has created a solid and diverse local and international shareholder base, which is committed to the success of the company,” said Torr FoodTech CEO Roy Naaman. “The combination of our experienced and committed team and our proven scaled-up tech places us in an excellent position to break into the global health snack market.”
Roy Naaman has 20 years of experience in the CPG industry, holding a variety of roles within leading multinational companies, SodaStream VP commercial and MD in Mondelez to name a few. In his career, Naaman has worked across multiple categories and geographies leading green field operations and turning them into successful and profitable multimillion dollar business.