Beti, an Israeli startup founded by former IDF special forces soldiers that offers construction site management software specializing in safety, labor management and quality assurance solutions, raised $11 million strategic growth investment round led by PSG.
Founded in 2018 in Tel Aviv CEO Omer Slavin, a fourth-generation to a family of contractors, and CPO Shir Mautner, Beti provides construction developers and general contractors with a one-stop-shop solution for site management that assists them in addressing on-site safety and compliance issues, while simultaneously working to improve on-site efficiencies and boost productivity. Slavin and Mautner served together in the IDF’s vaunted special forces unit called “Sayaret Matkal,” the reconnaissance unit under the direct command of the IDF Chief of Staff.
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Beti introduces a full suite of products, which includes safety, access control, quality assurance and process control, throughout the lifecycle of construction projects. Currently serving 300 customers across many sites, Beti’s customer base encompasses a number of Israel’s top 100 construction companies, including Shapir Engineering, BST Group, Ken Hator, Y.H. Dimri and Afcon Group.
“As the construction industry becomes increasingly focused on improving safety practices and optimizing efficiency, we are continuing to advance our mission to help customers ensure a culture of safety and operational compliance on construction sites,” said Beti Co-Founder and CEO Omer Slavin. “We believe partnering with PSG will allow us to leverage the firm’s deep expertise in scaling and accelerating global go-to-market strategies as we look to bring Beti’s multifaceted platform to our growing U.S. customer base, while continuing to expand our presence in Israel.”
Beti said that it will use the investment to accelerate its U.S. market presence while upholding its current position as a market leader and a one-stop-shop solution for site management in Israel. Following the opening of the company’s first U.S. office in Brooklyn, New York this year, Beti plans to accelerate a growth strategy that focuses on expanding into other key East Coast cities, including Philadelphia and Miami as well as business hubs across New Jersey and Connecticut.
