Future Meat, an Israeli cultured meat startup that develops meat-based foods from cells in a lab instead of livestock, has changed its name to Believer Meats (“Believer”). The company said that the name change is related to its transforming of Future Meat into a technology-rooted food company as Believer prepares for its product launch. Believer says that it has gone from being a biotechnology startup to a “consumer-driven food technology” company.
Founded in 2018, Future Meat Technologies is a Food-Tech company that boasts that it advances a distributive manufacturing platform for the cost-efficient, non-GMO production of meat directly from animal cells, without the need to raise or harvest animals. Future Meat Technologies focuses on developing a new generation of manufacturing technology that enables the cost-efficient production of fat and muscle cells, the core building blocks of meat. The technology is exclusively licensed from the Hebrew University of Jerusalem and is based on the findings of Prof. Yaakov Nahmias.
Future Meat opened the world’s first cultivated meat production line in Israel in 2021, becoming the first company to immortalize animal cells without any genetic modification and has pioneered a culture medium recycling technology that can reduce production costs and waste.
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So, why change the name?
Well, Believer Meats explains that “The Believer wordmark strikes a thoughtful balance between classic culinary and artisanal cues, with the ‘B’ counterbalancing yet complementing the other components of the mark.”
“Our name change speaks to our confidence in our mission to make it possible for all future generations to eat meat. Our team has created a revolutionary technology that blazed ahead of the field in terms of cost, safety and product experience,” said Prof. Yaakov Nahmias.
“While cultivated meat has its skeptics, we believe in demystifying the technology and critically demonstrating that there is a better way to produce meat through open science and innovation,” he added.
Nahmias also said that the demand for meat will continue to grow in coming decades, but the current conventional meat industry will not be able to meet the supply needed. “That’s why we believe cultivated meat is needed to secure healthy, sustainable and affordable nutrition for coming generations,” he said.