Kirkbi A/S, the family-owned holding and investment company of the LEGO brand, has acquired 100% of BrainPOP, an educational technology business. BrainPOP was founded in 1999 by Dr. Avraham Kadar as a creative way to explain difficult concepts to his young patients.
BrainPOP is an online educational solution that makes rigorous learning experiences accessible and engaging for all students. Today, schools and districts utilize BrainPOP to raise academic achievement and strengthen students’ critical, computational, and creative thinking skills. BrainPOP has been a trusted resource to more than six million educators and has engaged the hearts and challenged the minds of over 300 million learners worldwide. 70% of K-8 U.S. schools have turned to BrainPOP as a go-to resource for remote learning, and nine out of 10 educators would recommend it to a friend or colleague.
BrainPOP’s core products provide short, animated movies that spark kids’ innate curiosity, build their knowledge, and make complicated and sometimes intimidating ideas simple, clear, and thought-provoking, alongside learning activities to help educators and parents build kids’ higher-order thinking and life skills. The Company is also expanding its product lines. BrainPOP recently launched its first subject-specific offering, BrainPOP Science, a new supplemental, student-driven instructional and assessment solution for middle school classrooms.
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Avraham Kadar, M.D. has spent his life learning and educating. He began his career as a pediatrician and National Institutes of Health-trained immunologist and founded BrainPOP in 1999 as a creative way to explain difficult concepts to his young patients. BrainPOP has since become an international, award-winning market leader recognized for the ability to engage, enrich, and delight children and teachers alike with animated movies, learning games, and more. Today Dr. Kadar continues to reimagine education by serving as CEO of BrainPOP and supporting numerous commercial and philanthropic ventures, including the Naomi Prawer Kadar Foundation, which he founded with his children in 2010.
Dr. Kadar studied physics at the Hebrew University in Jerusalem and received his medical degree from the Sackler School of Medicine at Tel Aviv University. He trained at the Albert Einstein College of Medicine and Montefiore Hospital in New York, and was a fellow in the Laboratory of Clinical Investigation at the NIH in Bethesda, Maryland. Since 1989, he continues to hold faculty positions at Einstein.
Avraham Kadar said, “I cannot imagine a more authentically mission-aligned partner than KIRKBI, who will ensure that BrainPOP continues to reach, delight, and educate countless kids for many years to come. At BrainPOP, we have always put kids at the center of everything we do. This unique DNA is deeply rooted in my perspective as a father, pediatrician, and scientist. I attribute much of the BrainPOP ethos to my own children, who taught me some of the most important lessons of my life. I was receptive to their thoughts and ideas, and that made all the difference. My team, in turn, was receptive to my dream, and brought it to life through a truly revolutionary multidisciplinary approach to education. At this historic moment, my gratitude for them is beyond measure. The magic we created together is our legacy and our future.”
