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Google Buys Israel’s BreezoMeter for Estimated $250 Million


BreezoMeter co-founders Ran Korber and Emil Fisher (company pic)

BreezoMeter, an Israeli startup that offers street-level air quality, pollen, pollutants and fire data to consumers through connected devices in more than 100 countries, has been acquired by Google. While the details of the acquisition have not yet been released, Calcalist estimated the deal to be worth as much as $25 million.

BreezoMeter’s last raise was in June of 2021 when it brought in $30 million in a Series C funding round. The company has raised a total of $45 million.

Founded in 2014 by CEO Ran Korber and CTO Emil Fisher, BreezoMeter calls itself the go-to partner for integrating air quality and pollen data into products, technologies, and apps. The company says that a wide range of industries, such as smart home, digital healthcare, fitness, cosmetics, automotive, and more, can easily integrate environmental information using its API.

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BreezoMeter combines data from multiple sources, including more than 47,000 sensors worldwide, meteorological data and satellites that track weather, fire and sandstorm events, as well as live traffic information. It detects 12 species of pollen and 34 different pollutants, allowing it to forecast air pollution up to 96 hours and allergens three days ahead of time. BreezoMeter uses AI and machine learning to gather this intelligence in real time and deliver it to consumers at street-level acuity of about 5 meters or roughly 17 feet.

Google’s acquisition comes just days after BreezoMeter released its new Cleanest Route product. With it, companies can now transform data about the environmental factors that influence the air their customers are breathing–such as wildfires, pollen, and pollution–into route recommendations. These recommendations are delivered to product users through digital navigation systems and in-app experiences so they can choose the cleanest route to their destination.

BreezoMeter analyzes individual routes with its data around environmental factors such as exposure to air pollution, pollen, and smoke, and returns a Route Air Cleanliness Score (RACS). Every route is scored on a numerical scale from 0-100, with the highest score being the cleanest. Companies can use the resulting scores to recommend the cleanest route or ‘top route’ to a destination, based on the best air quality score, through navigation systems and applications. Companies can also share top route scores of several optional routes directly with product users, so they can select the preferred route of their choice.

“Navigation technologies will typically default to the fastest route to a destination, without consideration for which route is the healthiest and least polluted,” said Ran Korber, CEO and Founder of BreezoMeter. “Consumers are now more aware of how surrounding air quality directly affects their health every day through activities like driving, and are increasingly looking for ways to protect themselves. With Cleanest Route, we’re helping consumers and companies take ‘road safety’ in a new direction.”



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