Eyejets is an Israeli startup that develops smart glasses. The company boasts that its new tech will change the way how people see and interact with computers and mobile devices, by combining a miniaturized projecting system with a unique eye tracking technology.
Remember Google Glass? It was Google’s attempt from a decade ago to provide the same thing – glasses with embedded screens to use for web surfing. The idea sounds so simple and so brilliant, doesn’t it? No more looking at your small smartphone screen and no more need for a computer screen either. Soon everything will be visible on a pair of glasses, they hope.
But Google Glass failed, didn’t it? That was because it looked silly, did not work properly and cost a fortune. But Google continues to develop the technology in an attempt to perfect it.
Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at firstname.lastname@example.org.
So, the big question is why does a little Israeli startup like Eyejets think that it can compete head to head with Google? Well, its tech is not just a small screen on the lenses of a pair of glasses.
Eyejets was established by Colonel (res.) Edu Strul who is serving as CEO Dr. Joshua Gur who is the CTO and Dr. Isaac Lipshitz who is the chief medical officer (CMO). The company is using the Piplebiz platform to secure funds in order to complete the process of final development and speed up the process of creating communications and strategic alliances with leading companies.
Eyejets call its new device EyeVis (EV) and says that it utilizes a projection system known as VRD (Virtual Retinal Display) that directs any images or information generated by a computer, TV or smartphone directly onto the retina of the eye (the innermost part of the eye that is detecting the light) without being presented on any screen prior to reaching the eye – “The Eye is the Screen.” Coupled with a proprietary eye tracking unit which corrects the precise location of the projected information according to eye movements, thus, boasts the company, “constantly keeping the image at the center of vision, it creates a new experience never seen before.”
The EV, says Eyejets, will incorporate all the capabilities of a smart phone including sound, camera and a virtual keyboard for writing or reacting to the displayed information. The system is expected to be compatible with any available smartphone apps.
The device can be used by people that use optical eyeglasses as well as by people who do not need eyeglasses regularly. The EV has advanced projection strategies that enable its use while simultaneously performing other tasks and it has multiple medical, cyber and military applications as well.
So, now it is a race. If these Israeli entrepreneurs succeed in beating the big boys like Google, Apple and Microsoft to the finish line, then they will be the first to patent such tech and make a fortune from it.
Edu Strul is an aerospace engineer and in his last military capacity served as chief of the aircraft engineering and acquisition programs department in the Israeli air force. Later held management positions in Israeli defense industries.
Dr, Joshua Gur PhD who serves as chief technology Officer has 40 years of experience in developing multidisciplinary systems in optical mechanics, electronics, and software. He worked many years at IAI as the leader of the optical team.
Isaac Lipshitz MD is an ophthalmic surgeon that apart from his clinical work has 30 years of experience in R&D in the field of intraocular optics and designed intraocular implantable devices.