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Ari Emanuel’s Endeavor Looks to Dump Miss Universe Pageant for $20 Million

Harnaaz Sandhu Miss Universe

Miss India Harnaaz Sandhu

Ari Emanuel’s Endeavor entertainment company really wants to unload the international Miss Universe competition. Endeavor is willing to part with it for just $20 million, reports the NY Post. Endeavor bought the pageant from Donald Trump in 2015.

Well, who cares? People don’t need beauty pageants anymore and not just because they are boring, pointless and sexist. In the age of social media, where countless people have become both stars and millionaires from just bouncing around half-naked on apps like Instagram and TikTok, why would anyone bother competing in a beauty contest? And who even remembers the names of the Miss Universe or Miss America competition’s anyway and how many of them went on to any sort of success or wealth?

Ari Emanuel, the high powered Hollywood agent, is, of course, the brother of former Congressman, and former White House Chief of Staff and Mayor of Chicago Rahm Emanuel. The TV show “Entourage” had a character who was based on Emanuel.

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And Endeavor certainly does not need the Miss Universe pageant. In the second Quarter 2022, it brought in $1.3 billion in revenue and $42.2 million in net income.

His Endeavor is a global entertainment, sports and content company. It is comprised of industry leaders including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation, sports operations and advisory, event and experiences management, media production & distribution, experiential marketing and brand licensing.

The 70th Miss Universe competition was held in Israel last December. Miss India Harnaaz Sandhu was crowned Miss Universe in Israel’s southern tourist town Eilat.

The Miss Universe Organization (MUO) is a global, inclusive organization that celebrates all cultures, backgrounds and religion. The group boasts that it creates and provides a safe space for women to share their stories and drive impact. “The Miss Universe Organization provides women who participate in this international platform with the tools to affect positive change personally, professionally, and philanthropically serving as inspirational leaders and role models to their communities and fans around the world.”



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