Tarci, an Israeli startup that offers a continuous intelligence engine that generates dynamic data on Small and Medium-Sized Businesses (SMB), just changed its name from Leadgence. And the company also just raised $17 million in a Series A round of funding led by Sound Ventures, with participation from Liberty Mutual Strategic Ventures, Global Founders Capital, and additional strategic investors.
Most new tech is geared for big businesses, such as enterprise software and cyber security. The new human resources management, accounting and customer service management programs are intended for businesses which large workforces and clientele. But what about the small businesses?
Individually, each business does not need advanced software to manage itself because it just doesn’t have that many clients. But it still needs help. And collectively there are millions of small businesses out there and so there is a huge potential consumer base for companies that offer SMBs services.
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Founded in 2019 by Leetal Gruper and Sergey Bahchissaraitsev, Tarci calls itself a continuous intelligence engine that generates dynamic SMB data. The company says that dynamic data generated from early signals across multiple sources allows the user to reach prospects with real needs before they enter the buying window. Tarci boasts that it has cracked the code on capturing SMB data for businesses with 1 to 500 employees (0 to $20M).
“Our Continuous Intelligence platform connects a wide range of external data sources, refreshing on a weekly basis to get an accurate view of SMBs worldwide.”
“Companies are in total darkness as they try to sort through the huge magnitude of data on more than 80 million SMBs worldwide,” said Leetal Gruper, Tarci Co-Founder and CEO. “Until our solution, there has been no way to sort through it all to make real-time actionable business decisions. Our proprietary Continuous Intelligence provides the bright light on what is accurate and actionable. Especially in times of economic headwinds, it’s more important than ever that enterprises have continuous intelligence that drives cost-effective results.”