GreenOnyx, an Israeli foodtech startup, raised $18 million from private entities. Even before the raise the company reputedly had an $80 million valuation. According to a report in Calcalist, 12 million was already received by the company and another $6 million will be transferred soon. And there are also negotiations going on to raise an additional $5 million, so the fundraising round could increase to $23 million.
Startups working on new food products are not just all about meat and dairy alternatives, or ways to produce food from just a few copied cells and a 3D printer. There are also companies developing new ways to enhance the taste, smell and colors of all sorts of foods. And this new tech can be incorporated into meat and dairy alternative products.
For example, Phytolon is an Israeli startup that leverages a proprietary, fermentation-based technology to produce plant-based food colors. Phytolon offers natural food colors, which it claims are “uniquely positioned” to comply with the consumers’ needs for healthy food, and with the industry requirements for cost-efficiency and high quality. Phytolon leverages a novel and sustainable fermentation-based technology by which betalain natural colors are produced in baker’s yeast.
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And in June Wilk Technologies, another Israeli foodtech startup, announced a breakthrough in its development of cultured breast milk. The company successfully produced an essential cell-based breast milk protein, lactoferrin.
Founded in 2013 by its controlling owners CEO Dr. Tsipi Shoham, and her partner Benny Shoham, GreenOnyx operates fresh green urban farming the company says is intended to transform everyone’s diet by providing “wholesome raw nutrients at the ease of dietary supplements.” The company’s farming is based on a deep-tech, patented cultivation, and an artificial intelligence-based platform that bio-mimics the natural habitat growth conditions. The company boasts that this boosts the production efficiency of the green vegetable field, enabling consumers with the highest nutrition per calorie, the strongest protection against chronic and infectious diseases.
GreenOnyx explains that raw dark leafy greens are the healthiest food on the planet, providing the highest nutrition per calorie, with the strongest protection against chronic and infectious diseases. Adding to the already strong sentiment towards healthier, more nutritious diets, consumers are now seeking to increase their consumption of fresh, locally grown, raw dark leafy greens.
But, 90% of consumers don’t eat even the minimum daily recommended portion, because of significant barriers: Unattractive taste, Poor shelf-life, Time consuming preparations, Safety concerns, Unstable supply.
Tsipi Shoham has more than 20 years of experience in medical research, specializing in cellular biology and cancer research. She led breakthrough product developments as CTO, with granted patents. Tsipi has a PhD from The Weizmann Institute, and a Post Doctorate from Stanford.