Edge, an Israeli gaming startup, raised $30 million in a Series A round of investment led by Corner Ventures and was also backed by gaming pioneer Playtika, who led the Edge $10 million seed round in 2021.
Founded in 2021 by CEO Asaf Gazit and COO Omri Gazit, Edge Gaming says it is not just another gaming company. It calls itself a social platform for gamers based on a unique proprietary technology that enables everyone to clip their most exciting gameplay moments and turn them into standalone game pieces (‘playables’) that others can play themselves, in the game.
The creation process, says Edge, is similar to recording a video, except that the resulting Playables are actual mini-games. When Playables are shared on the Edge platform, viewers can click the ‘start playable’ button to jump right to that captured moment of the game and play it as they wish on their own gaming system. They can then replay that segment themselves to create their own outcome as many times as they wish.
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Edge says that it will focus on further building its fundamentals to support a variety of game partnerships on the content platform and to create new features and services. Edge will offer plug-and-play adoption by game companies while organically growing its user base and creators’ economy. Initial performance has been strong, attracting interest from publishers and developers, with an average daily usage time of over 60 minutes and multiple individual play times for the new Playables content pieces.
“We’ve built the Edge platform to unlock for the first time the ability to participate in each other’s most exciting gameplay moments,” said Asaf Gazit, co-founder and CEO at Edge. “This creates an important new opportunity to form a genuine connection with other gamers. Rather than just watching from the sidelines as a spectator, ‘Edgers’ (Edge users) can enter, play, and control the content directly to create their own experiences.”