Pixellot, an Israeli AI-based sports camera solution, has raised $161 million at a valuation of $500 million in a Series D round, according to Calcalist. The investment round includes secondary transactions in which investors and workers will buy shares.
The round was led by Providence Strategic Growth (PSG). In the secondary sales will participate Altshuler Shaham and Meitav Dash, the Arkin family, and Ohad Fridan.
Since it was founded in 2013, Pixellot has raised $54.7 million to date in five rounds, and seven investors. In its latest round in June 2020, the company raised $12.7 million, and $30 million in 2018.
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Pixellot has developed technology that can provide high-quality coverage of team sports without requiring camera operators or producers. Live or on-demand, its technology automatically collects, produces, and transmits games and their highlights to any device.
Pixellot has created more than one million live games from 62 nations across the world to broadcasters, production firms, clubs, federations, universities, high schools, sports portals, and coaching solution providers who have installed around 18,000 Pixellot systems.
The company transmits more than 30,000 live video hours every month across many platforms for fans, players, and coaches. It employs over 150 individuals across Israel, the United States, and Asia.
Pixellot intends to utilize the funds to increase its presence in Asia and Latin America.