Kahoona is a new Israeli startup that offers a new form of digital information platform that the company says will help to protect users’ privacy. The company has raised $4.5 million in Seed financing led by Global Founders Capital (GFC).
Founded in 2021 by Technion and MIT graduates Gal Rapoport, Alon Ashkenasi, and Ohad Tzur, Kahoona calls itself a first of its kind 1st Party Data activation platform for the open-web that provides an “essential solution for a cookie-less and identity-less digital ecosystem. By utilizing our proprietary technology, with a focus on 1st Party Data alone, we are able to analyze user interactions and translate it to audience segmentation and real-time personalization.”
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The company’s name Kahoona is based on the Hawaiian word “Kahuna,” which represents the Hawaiian wise person who provides guidance to the tribe. The company says that in its own case that word applies because it helps people “navigate the digital ecosystem to a more sustainable future.”
Kahoona’s solutions allow digital businesses to increase user monetization while maximizing ROI. With this approach, we are able to turn a momentous financial risk rooted in the 3rd Party Cookie Deprecation, into a rare opportunity by providing a high-performance, and scalable 1st Party Data solution.
“The tectonic privacy-related measures present opportunities for digital businesses to rethink their data strategy with the purpose of sustaining long-term growth while preserving users’ privacy,” said David Citron, Partner at Global Founders Capital.
“Using advanced AI models and deep behavioral insights, we were able to bridge the gap between users’ right for privacy and the ever-growing need for data by content providers and digital stores,” said Gal Rapoport, Kahoona’s Co-Founder and CEO.
