Starbucks is doing its part to help fight climate change and the problems that it is causing the world. As part of its plans, the company has announced that it will do away with disposable cups in the near future. And in order to reduce waste through innovative reusable cup programs, Starbucks has also launched a waste and recycling app to “support partners’ sustainability efforts and announced a new pilot program with Volvo to help electrify a driving route from the Colorado Rockies to Seattle.”
To help reach the company’s goal of reducing waste by 50% by 2030, Starbucks is shifting away from single-use plastics and piloting reusable cup programs in six markets around the world. By the end of next year, customers will be able to use their own personal reusable cup for every Starbucks visit in the U.S. and Canada – including in café, drive-thru and mobile order and pay, the company said.
“Our goal, by 2025, is to create a cultural movement towards reusables by giving customers easy access to a personal or Starbucks provided reusable to-go cup for every visit, making it convenient and delightful to reuse wherever customers are enjoying their Starbucks Experience.”
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“Customers were just so excited to try something new and my partners had a lot of pride in testing it and giving that feedback to make the program even better,” said Kim Davis, store manager. “I do think that everyone really does want to contribute to a better world, and if we can help them do that one cup at a time, that is our mission right there.”
In other Starbucks news, the company has committed to expand the number of Community Stores it opens globally.
“Since our earliest days, we have worked to create a culture of warmth and belonging in our stores – a place where everyone is welcome,” said Katie Young, senior vice president of global growth and development at Starbucks. “We know that the more we design for inclusion, to be welcoming and to strengthen our communities, the better our business will be and the better the Starbucks experience will be for our partners and customers. It inspires and motivates us to make our store and digital environments even more inclusive and accessible at every turn.”