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Israel’s Overwolf Buys British Tebex for $29 Million


Overwolf is an Israeli startup which offers an all-in-one platform that enables creators to build, distribute, and monetize in-game apps and mods. It has just acquired British company Tebex, which offers a platform that allows creators to monetize private game servers, for $29 million – half of which will be paid in cash up front.

Tebex (originally named Buycraft) launched in 2011 as a Bukkit plugin for Minecraft Servers to monetize their game servers. Over the last 10 years, we’ve grown to support over 10 games, 13,000 game servers, and have helped creators

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Gamers take their games very seriously. There are whole YouTube channels devoted just to people playing video games. The top players can earn good money from competitions. They also have their own YouTube channels where they teach people how to get better at different games or can just watch them as they play.

Some people may call all of this childish or even silly. But gamers say that what they do is no different than all of the people who spend a lot of time and money on following professional sports teams. They point to all of the media and YouTube channels devoted to following celebrities and talking about TV shows and movies. Gamers say that at least they do something active and don’t just watch TV.

Overwolf calls itself the guild for in-game creators. It boasts that it empowers them to create, grow, and monetize in-game apps and mods. “Built for creators by creators, Overwolf is uniting the in-game creator community, giving them everything they need to make a living doing what they love – developing truly awesome gaming experiences that gamers and game developer benefit from,” it says. The company say that it has developed a framework that provides creators all the tools they need to build apps that benefit gamers.

“Tebex shares in our unwavering commitment of identifying ways to support gaming communities and game studios who want to empower in-game creators that create content on top of their games,” said Uri Marchand, Overwolf CEO. ”As long-time champions of in-game app creators and mod authors, we are excited to work with a new creator category – server owners – to continue to build new experiences in the industry. By combining our industry-leading operations with Tebex’ technology and passionate team, we’ll be able to reach more creators and help them earn a sustainable income for their work.”

Lee McNeil, Tebex CEO shared, “From the moment we first met the team at Overwolf it was apparent of their dedication to the UGC market and ensuring creators get paid for their hard work. Joining Overwolf enables Tebex to expand its offerings to more game servers, publishers, and more importantly, allows us to further grow the communities of our existing game servers. Their commitment to helping us grow the game server industry will push Tebex into our next growth chapter.”



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