Affogata, an Israeli startup that offers businesses a customer intelligence platform, has now brought in a total of $9.5 million in seed funding. The company added $4 million to the $5.5 million that it raised in April of 2021.
Founded in 2019 by Sharel Omer Ran Margaliot and Itamar Rogel, Affogata collects data from the web, review sites, social channels, niche forums, community and customer conversation platforms. It analyzes and sorts it to deliver actionable insights to all the teams in the organization: from product teams and customer-facing teams which it states allows its customers make better decisions about their own customers.
Basically, if you want to know in real time what users think of your app, website or other type of product as they use it then Affogata has the service for you. Businesses are most in need of accurate and prompt data about their potential and active users. Market research services can only offer a company so much data, and usually just about what has already happened in the world. But what about what is going on with your customers in real time?
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It states that companies of all sizes and in various verticals – from fintech to consumer brands and mobile game developers – use Affogata today to “better understand their audience, to get customer insights that gain them competitive advantage, to identify trends, and to have one-on-one conversations with their users and fans.”
Affogata’s founders say that they did so with the mission of enabling organizations to leverage the power of Open Big Data, by providing customers with better strategic engagement with their customers and the surrounding ecosystem. They state that they did so by leveraging years of experience helping businesses grow, engage and manage their online brands. Its tech helps customers distill actionable insights across an organization and deliver them to the right stakeholders.
“Our customers use our platform as one source of truth for their entire organization, bringing the customers’ voice to all stakeholders. Today, this increasingly means serving product management teams,” said Affogata Co-founder and CEO Sharel Omer.