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WeWoreWhat’s Danielle Bernstein Slammed for Using Ukraine Crisis for Ads

Danielle Bernstein has used the current crisis in Ukraine to promote her own brand.

Danielle Bernstein

WeWoreWhat’s Danielle Bernstein ad

Danielle Bernstein founded WeWoreWhat. Danielle Bernstein is a young and attractive so called influencer who made it big by posting naughty pictures of herself on social media. So how could anyone possibly have a problem with her?

Well, Danielle Bernstein has apparently been a naughty girl in a way that people do not like and may not forgive. She has used the current crisis in Ukraine to promote her own brand. In other words, she is trying to make money off of the suffering of others.

So what did the 29 year old do exactly? Last Friday she posted sexy pics of herself in bikinis on Instagram. But Danielle Bernstein captioned the photos with the following statement: “When I say you can do both, I truly mean it. You can post about fashion and post about world issues. You can raise awareness for your new collection while also raising money to give back.”

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She added, “You can go about your day while also showing compassion and reaching out to others.”

She has since removed the above words. This is because people saw it for what it was: a shameless attempt by Danielle Bernstein to sell stuff while claiming to be worried about the suffering of all of those Ukrainians.

So what did she do? She changed the comments to something nicer, something that makes Danielle Bernstein seem caring, of course. The new post exclaims that WeWoreWhat always donates money to worthy causes from its new launches and that she, “couldn’t be more proud of that.” Bernstein also said that her team sent $250,000 worth of refugee relief to Ukraine. And that because of the current situation we are delaying the launch date and making a second donation of $5,000, “TODAY, because we know it is needed NOW.” She also promised another donation after the release of the new collection.

And Danielle Bernstein is no stranger to controversy. She has been accused in the past of stealing designs from other companies.



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