Developed innovative cream alcohol Irena Geller and Tomer Geller
Israeli foodtech startup CreamCol has developed amazingly innovative new cream alcohol that comes in up to 40% alcohol by volume, and is backed by two patents.
Ordinarily, you integrate alcohol in most food items in large amounts and is therefore only used in concentrations of less than 2%. You might be thinking of candies like rum chocolates and so forth. But in those instances, the alcohol is not cooked into the chocolate but added as a liquid to the filler.
CreamCol’s technology has found a new way to convert alcoholic beverages into alcoholic cream. The cream is a mix of alcohol, protein, water, and flavoring that can be eaten as-is or used as a raw ingredient for developing creativity in desserts such as chocolates, cakes, pastries, ice cream, and more.
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By using CreamCol’s process, manufacturers can produce custom creams with their individual specifications, including texture, viscosity, taste, the type of alcohol used, such as whiskey, gin, liqueurs, vodka, ouzo, etc.
Ice cream alcohol/ CreamCol
The final product may contain anywhere from 6% to 40% alcohol. The creams have a shelf-life of more than six months at ambient temperatures of 30°C. It can be repeatedly frozen and defrosted without affecting the texture. It also contains protein (10%) that comes from vegetables or animal sources.
CreamCol was founded in 2019 by Irena Geller (CEO) and her husband, Tomer Geller (CTO). Irena is a Food Engineer and Biotechnician, and Tomer has an Engineering degree – both graduated from the Technion Institute of Technology.
Studying together at the Technion helped them develop close relationships. Irena and Tomer have started to hang out in bars and restaurants. Tomer used to order a glass of beer while Irena did not. “I did not like alcohol as a drink,” she explains, “so I began to think about how I would enjoy it too. The journey to discover the cream has begun.”
CreamCol’ eating alcohol
The company has raised hundreds of thousands of dollars to date, and currently raising funds via ExitVally, an Israeli platform for innovative startups.
The market
Alcohol has historically and continues to play a significant role in people’s interaction and bonding. For many, social drinking or moderate alcohol intake is delightful. So, as part of the rapid growth of the food-tech industry over the last decade, significant trends can also be seen in the alcohol markets. These include attempts to produce innovative combinations of alcohol with other products to appeal to new audiences.
CreamCol constructed a mini-industrial production line as a demonstration prototype for overseas buyers and a manufacturing facility for the domestic market. In Israel, the company’s products are distributed via local companies.
The company is currently in advanced discussions with a number of significant worldwide food and beverage companies regarding collaborative pilots and initial sales agreements.
