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Cloudinary Hits $2 Billion Valuation with $100 Million Blackstone Investment


Cloudinary co-founders Nadav Soferman, Itai Lahan and Tal Lev-Ami. (company pic)

Cloudinary, an Israeli digital image and video startup, is now that latest Israeli unicorn. The company achieved the coveted unicorn status after a $100 million investment from Blackstone Growth gave the company a $2 billion valuation.

Cloudinary is the second Israeli startup to hit unicorn status so far this month. The API security company Salt Security hit a $1.4 billion valuation after it raised $140 million in a Series D investment round led by CapitalG, Alphabet’s autonomous growth fund. Salt Security was founded in 2016 by CEO Roey Eliyahu and Michael Nicosia, alumni of the Israeli Defense Forces (IDF) and serial entrepreneur executives in the cybersecurity field. Salt Security is based in Silicon Valley and Israel.

Founded in 2011, by CEO Itai Lahan, CPO Nadav Soferman and CTO Tal Lev-Ami, Cloudinary offers services to 7,500 customers worldwide, developers, creators and marketers looking to upload, store, transform, manage, and deliver images and videos online. Leading brands like Atlassian, Bleacher Report, Grubhub, Hinge, NBC, Mediavine, Peloton, Petco and Under Armour are customers.

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“We’re really excited to welcome Blackstone Growth to the Cloudinary family,” said Itai Lahan. Blackstone has invested in a secondary funding round that values the company at $2 billion. For those wondering, a secondary round means Blackstone is buying shares directly from our employees’ vested options. As a bootstrapped company it’s a benefit we’re proud to extend to our employees. To have a partner of Blackstone’s caliber is an honor, and a testament to the value we offer our customers.

Blackstone Growth managing director Ramzi Ramsey said, “Remarkably, and somewhat quietly behind the scenes, Cloudinary powers the websites and apps that millions engage with every day. We are very excited to support the next phase of growth for this tremendous company which is playing a critical role as more and more businesses emphasize digital media and their online experiences.”



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