Israeli Verto, the developer of an AI-based 3D imaging startup, has raised $1.2 million in seed funding from a group of private investors led by Chaim Chizik.
This is in addition to the $3.5 million in funding it has previously received from the Israel Innovation Authority to continue developing its software and systems. Verto was founded in 2017 by CEO Nadav Dadon and Didi Dvash (CTO).
Verto also announced today the commercialization of its AI-powered 3D product visualization solution, making it available to customers across multiple industries.
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The company’s expansion will enable online merchants, e-commerce enterprises, web developers, and product developers to significantly reduce the time, effort, and cost associated with 3D imaging for usage on websites and digital catalogs.
Verto totally recreates a product using innovative AI-based image algorithms, whether it be jewelry, shoes, eyewear, or another item. The software generates and builds a fully-fledged three-dimensional object, complete with a 360-degree video image, using just a few photographs taken with any smartphone.
Users upload images or CAD data to Verto’s website, which are then converted into a fully rendered 3D video ready for instant usage. It’s a straightforward three-step process of shot, upload, and download.
Verto has a low entrance barrier, as users do not need any professional photographic skills, and the accuracy is excellent. Additionally, Verto may process a single image for use or a whole database of photographs.
A common application of this technology enables a consumer to visually interact with a 3D object online and modify its colors, textures, and aspects – essentially customizing the product to their liking.
Verto’s growing customer base includes jewelry companies such as 77 Diamonds, Israel Diamond Exchange, and Martin Flyer, and now the company is expanding its footprint to eyewear and footwear, with early adopter customers such as GlassesUSA.com.
“Over the previous two years, consumer spending has continued to transfer online as a result of lockdowns and changing shopping behaviors,” said Nadav Dadon, CEO and co-founder of Verto. “What we’re giving is a means for e-tailers, designers, architects, and product development teams to deliver a complete three-dimensional picture of an item that buyers can physically inspect from any angle. All of this without the need to invest in expensive photographers, 3D scanning equipment, or software.”
Verto imaging services are accessible and can be acquired on a SaaS or subscription basis. Pricing is decided by an organization’s size and the number of deliverables necessary and is suited for both small and large businesses.