Connect with us

Hi, what are you looking for?

Jewish Business News

StartUps

Trax Israeli Analytics Startup Looks to $3.5 Billion NASDAQ IPO

Trax

Trax founders Dror Feldheim (left) and Joel Bar-El. Photo PR

Trax Image Recognition, an Israeli startup and a unicorn that offers retailers a platform for getting the most out of consumers, is going public. According to a report in Calcalist, Trax is planning on a NASDAQ initial public offering IPO that could leave the company with as much as a $3.5 billion valuation.

This would mean an increase of about 50% in value from Trax’s most recent valuation of $2.4 billion.

Founded in 2010 by its Executive Chairman Joel Bar-El together and CCO Dror Feldheim, Trax’s says that its mission is to enable brands and retailers to harness the power of digital technologies to produce the “best shopping experiences imaginable.” Trax’s retail platform allows customers to understand “what is happening on shelf, in every store, all the time so they can focus on what they do best – delighting shoppers.”

Please help us out :
Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at [email protected].
Thank you.

Trax boasts that with the company’s data and insights, customers gain granular, SKU-level visibility to changing store conditions.

“Our customers not only plan and execute their retail strategy better, but also engage better with shoppers. And each timely, data-driven decision and action lowers costs and accelerates revenue growth.”

Calcalist reports that that the American multinational law firm Latham & Watkins LLP is currently preparing Trax’s IPO prospectus with the plan to file it with the U.S. Securities and Exchange Commission in the coming weeks. Goldman Sachs was selected to lead the offering.

Trax has been looking to go public for some time now. Last April the company brought in $640 million $640 million in a Series E financing round led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock.

Newsletter



Advertisement

You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...

Life-Style Health

Medint’s medical researchers provide data-driven insights to help patients make decisions; It is affordable- hundreds rather than thousands of dollars

Entertainment

The Movie The Professional is what made Natalie Portman a Lolita.

History & Archeology

A groundbreaking discovery in the Manot Cave in the Western Galilee, Israel has unearthed the earliest evidence in the Levant (and among the world's...