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Innovid acquires Scotland’s TVSquared for $160 Million

The move comes just two months after Innovid went public on the NYSSE, coming away with a $1.2 billion valuation.


Innovid CEO Zvika Netter (company PR pic)

Innovid, an Israeli company offering an independent connected TV (CTV) advertising delivery and measurement platform, is acquiring TVSquared Ltd., a Scottish company with a global measurement and attribution platform for converged TV, in a cash and stock transaction valued at approximately $160 million.

The move comes just two months after Innovid went public on the NYSSE, coming away with a $1.2 billion valuation.

Founded in 2007 by CEO Zvika Netter, CTO Tal Chalozin and Zack Zigdon, Innovid says that it is the only independent omni-channel advertising and analytics platform built for television. The company uses data to enable the personalization, delivery, and measurement of ads across the widest breadth of channels in the market including TV, video, display, social, audio, and DOOH. It boasts that its platform “seamlessly connects all media, delivering superior advertising experiences across the audience journey.” Innovid serves a global client base of brands, agencies, and publishers through over twelve offices across the Americas, Europe, and Asia Pacific. It clients include Fox, Samsung and Hulu.

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TVSquared is one of the largest independent global measurement and attribution platforms for converged TV. With its acquisition of TVSquared, Innovid is getting its scalable ADvantage platform which measures the effectiveness of linear, addressable and OTT/CTV. TVSquared boasts that it delivers one of the richest pictures of TV ad measurement and attribution, inclusive of over 100 million households globally and more than 75 CTV platforms.

“Innovid and TVSquared share complementary visions to transform TV measurement through a comprehensive view of audiences across all devices and platforms worldwide,” said Calum Smeaton, CEO and Founder, TVSquared. “Joining forces establishes a cross-platform measurement solution that maps one of the largest datasets of audiences, homes, and devices, at scale, across linear, CTV, and digital video.”

“In acquiring TVSquared, we aim to provide the most complete view of the total TV and digital universe through a scalable, currency-grade measurement platform,” said Zvika Netter, CEO and Co-Founder of Innovid. “Additionally, we immediately accelerate and broaden our scope globally, as brands, agencies, publishers, and broadcasters on six continents rely on TVSquared to maximize reach, identify the right audiences and drive business growth with TV. As the market demands greater accountability, Innovid and TVSquared are reimagining the future of cross-platform TV measurement together.”



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