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Facebook New Privacy Center Reveals How it Tracks You


Meta Facebook Privacy Center

Meta, the parent company of both Facebook and Instagram, has launched its new Privacy Center. Meta calls this a new place to learn more about “our approach to privacy across our apps and technologies.” The company promises that the new center will provide helpful information about five common privacy topics: sharing, security, data collection, data use and ads.

However, Privacy Center is now available only to a limited number of people using Facebook on desktop in the US.

The new service is being launched just a week after Facebook was fined by the French data watchdog organization the CNIL over failing to uphold policies on cookies. Facebook was hit with a 60 million Euro ($69 million) fine following investigations that found that the website offers a button allowing the user to immediately accept cookies. However, it does not provide an equivalent solution (button or other) enabling the Internet user to easily refuse the deposit of these cookies.

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At the time, Facebook stated that, “Our cookie consent controls provide people with greater control over their data, including a new settings menu on Facebook and Instagram where people can revisit and manage their decisions at any time, and we continue to develop and improve these controls.”

And both Facebook and its owner Mark Zuckerberg have been under the microscope over their business practices since the fake news scandals broke during the elections of 2016. Facebook, after all, makes the bulk of its money by compiling its user’s personal data that they give over to the company willfully, and then using it to offer targeted advertising tailored to the individual.

On the new service, Meta said in a statement, “Today, we’re introducing Privacy Center to educate people on their privacy options and make it easier to understand how we collect and use information. In Privacy Center, you can learn about our approach to privacy, read up on our Data Policy and learn how to use the many privacy and security controls that we offer. “

Meta says that Privacy Center offers five modules.

Security: People will be able to set up tools like two-factor-authentication or learn more about how Meta fights data scraping.

Sharing: This is for users with questions about who sees what they post, or how they can clean up old posts on their profiles using tools like Manage Activity.

Collection: Here Meta says that people can learn about the different types of data that it collects, and how they can view that data through tools like Access Your Information.

Use: People can learn more about how and why Meta uses data, and explore the controls it offers to manage how their information is used.

Ads: Learn more about how your information is used to determine the ads people see, and make use of ad controls like Ad Preferences.



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