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Sneaky Panda Raises $6 Million for Mobile Games

Sneaky Panda

Sneaky Panda Founders Ron Rejwan and Niv Touboul (company PR pic)

Sneaky Panda, an Israeli gaming startup behind that has created the new “Luck-Puzzler” genre, has raised $6 million in Seed funding to fulfill its mission to release its first title and launch an entirely new genre of mobile gaming. The round was led by BITKRAFT Ventures and included participation from Remagine Ventures, FireArc, Joakim Achren, and Eyal Chomski.

This company is so new its website is not even functional yet.

The first game from the studio, expected next year, will be a puzzle suitable for teens and adults that requires the player to collect items and strategic plays to “create surprising synergies.” The company was founded by Ron Rejwan, Co-founder of Jelly Button, and Niv Touboul, Co-founder of Upopa Games. Both companies were acquired by Playtika and ironSource, respectively.

Sneaky Panda was founded by CEO Ron Rejwan, co-founder of mobile game company Jelly Button and Niv Touboul, co-founder mobile game developer Upopa Games.

“The mobile gaming market is saturated with companies that are trying to make better versions of existing products, but our approach at Sneaky Panda is to introduce the ‘luck-puzzler’ genre, a completely new genre that puts more emphasis on skill and strategy than current mobile games in the market,” said Rejwan. “A new generation of mobile players have emerged and they are ready for more diverse and challenging gameplay experiences.”

Bitkraft Ventures founding partner Malte Barth commented: “Ron and Niv are highly experienced, extremely versatile, driven entrepreneurs whose speed and quality of execution is outstanding. Mobile gaming represents one of the fastest-growing gaming platforms worldwide and the market is ripe for genre innovations.”

“The Sneaky Panda team is creating a completely new genre in the mobile gaming space and we believe there is a sizable audience that play puzzle and luck games that will appreciate the innovative design of Sneaky Panda’s first title and become a loyal community.”

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