yellowHEAD is an Israeli company that offers digital marketing solutions. The company has entered into what it calls a “first-of-its-kind” collaboration with Meta – the company formerly known as Facebook – to launch the “Meta Startup Hub.” yellowHEAD says that the new hub will be staffed by a team of employees trained by Meta and yellowHEAD to strategically support startups and businesses at the beginning of their journeys.
The recruitment and training of employees, as well as the day-to-day care of startups, will be funded by Meta as part of what the company says is its ongoing commitment to the Israeli business ecosystem.
Meta’s extensive activities in Israel include a series of training programs designed to support Israeli startups and help them acquire the tools to accelerate sales and expand into new markets. Several new programs started in the last year, such as the E-Commerce School and the B2C Bootcamp, which train dozens of businesses every cycle and are a significant step in their growth process. The Startup Hub marks an evolution of these programs, offering long-term support to growing businesses.
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Founded in 2013 by CEO Gal Bar, yellowHEAD boasts that it is pioneering a new era in performance marketing through its “unique blend of talent, technology, data and creativity.” The company delivers ROI for campaigns across paid and organic channels including UA, ASO, SEO and creative services based on Alison insights.
yellowHEAD says that it also delivers cost-effective business outcomes for partners through integrated media strategies underpinned by AI-powered analytics, real-time visualization tools, revolutionary A/B testing technology, and a talented in-house design studio and creative services team. The company has a global team of more than 130 expert marketing specialists, with headquarters in Israel and offices in the US and Europe.
Lee Spungin, VP of Strategic Partnerships at yellowHEAD, who is leading the collaboration, said, “We are delighted that we were chosen by Meta to lead this project with them. As a company that specializes in digital marketing and has worked for many years with Meta’s media platform, we are confident that we can help guide these start-ups and companies to incredible achievements. ”
Nitzan Evron of Meta in Israel, said, “We at Meta strive to support the new generation of groundbreaking start-ups. We have been cultivating and training hundreds of businesses for years, and now we are determined to take this support one step further by creating long-term support that addresses all their needs. We are excited about the collaboration with the innovative company yellowHEAD, and we see the partnership as further evidence of our commitment to the ecosystem in which we operate. Together we will ensure that the start-ups receive the best support and tools on their way to significant growth.”