The Israeli startup Redefine Meat believes it will shake up the restaurant industry. Although meat substitutes of various kinds are already a common product in supermarkets and even in restaurants, the brilliant innovation of Redefine Meat is in creating the slice of steak-like meat.
An Instagram phenomenon, Reuven Mislos, a meat-lover blogger with 550,000 meat-crazy followers tested the meat and described the experience on TV news: “The texture is very reminiscent of a piece of meat. You can see its bits of meat which I have not seen in meat substitutes to this day. You feel the texture of meat It’s delicious.”
Rehovot-based company has developed a proprietary industrial-scale digital manufacturing process that fully replicates the muscle structure of cattle.
According to the company, it has a high protein content, no cholesterol, and looks, cooks, feels and tastes like beef.
Redefine Meat intends to sell the printers and cartridges to meat distributors throughout the world, who will print and distribute the meat once it is made.
The “ink” is made from plant-based substances that are comparable to what cows eat. It comprises proteins derived from legumes and grains to simulate the muscle texture of substitute meat; it also contains lipids derived from plants to mimic beef fat, as well as natural aromas and colors to mimic the blood element in meat and its juiciness.
“Our target is to create meat worth living for, not a good substitute for meat,” said CEO Eshhar Ben Sheetrit, to channel 12.
In today’s meat substitute market there are few. among them Beyond Meat Inc, a Nasdaq-listed maker of plant-based meat alternatives whose products mimic chicken, beef, and pork sausage and are available in most grocery stores and restaurants chains in the United States.
Impossible Foods is another company that picks proteins and minerals from plants to mimic the experience and nutrition of meat products. In 2016, the company released the Impossible Burger, which is now accessible in grocery stores in the United States; their plant-based sausage is sold at Starbucks in the United States.
Aleph Farms, an Israeli startup, has invented a lab-cultivated steak using flesh cells it claims looks and feels like steak but without the use of animals.
According to data firm Allied Market Research, the worldwide meat substitute market is predicted to reach $8.1 billion by 2026 as consumers attempt to reduce their meat consumption for health, animal welfare, and environmental reasons.