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UpWest Has New $70 Million Seed Fund


UpWest, a Silicon Valley-based and Israeli-founded venture fund, announced on Thursday that it has closed an oversubscribed $70 million Fund IV to continue backing Israeli founders breaking into the U.S. market. The new fund is led by Partners Shuly Galili, Gil Ben-Artzy and Assaf Wahrhaft, and is backed by leading institutional LPs; among them fund of funds, pension funds, banks, endowments and family offices, as well as notable tech founders and CEOs.

Founded in 2012 by partners Gil Ben-Artzy and Shuly Galili, UpWest describes itself as a first-check investor in “leading Israeli companies. The firm has been involved in Israeli super success stories like cybersecurity company SentinelOne, which just a few months ago held its IPO and now has a market cap north of $10 billion.

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UpWest was also involved in getting HoneyBook off the ground. The Israeli Fintech startup, which has already booked over $1.9 billion in bookings for 2021 alone, has raised more than $400 million in the last six months. Six months after raising a $155 million Series D round, HoneyBook, launched a $250 million Series E round on Wednesday, increasing its valuation to $2.4 billion.

UpWest also announced it has expanded its presence in Tel Aviv with a new office led by Assaf Wahrhaft and Principal, Lia Cromwell.

UpWest invests in Israeli founders in the early stages of their companies, leading the Pre-Seed and Seed rounds. UpWest’s unique cross-border approach has seen it amass the largest portfolio of Israeli companies with their headquarters in the U.S.

“We fund and fast-track Israeli founders breaking into the US market. Leading seed rounds. Investing early. Really early.”

“After a decade of being a key partner to top Israeli entrepreneurs at the inception of their startups, UpWest is thrilled to expand its seed and pre-seed investments backing the next generation of Israeli founders,” said Gil Ben-Artzy. “Raising this fund is a testament to the strategy we’ve had since day one — to help entrepreneurs break into the U.S. market — and the trust and track record we’ve established among the founder community.”



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