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Tactile Mobility Raises $27 Million for Road Safety Tech

Tactile Mobility, a tactile data and virtual sensing technology company whose tech is used in transportation, raised $27 million as part of a Series C funding round led by Delek Motors, with strategic investment from Goodyear Ventures and Porsche Ventures. This round brings Tactile Mobility’s total funding to date to $47 million.

Tactile Mobility boasts that its tech is enabling the next phase of mobility development by leveraging existing vehicle sensors and artificial intelligence (AI) to equip vehicles with the missing sense of “touch”. By generating, collecting, and processing data from existing in-vehicle sensors about the vehicle, road, and surrounding environment, Tactile Mobility says that it can enable OEMs, Tier-1 suppliers, insurers, and city maintenance and planning departments to offer their customers innovative products, driving efficiency and performance as well as a safe driving experience.

“We are here to catapult the mobility industry into far-reaching frontiers, by unleashing the power of tactile data.”

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Startup Nation has a number of such firms working to make ground transportation safer for all.

Optibus, an Israeli firm that offers a software platform for public transportation planning, scheduling, and rostering, is partnering with GreenRoad Technologies, a safety telematics company, to increase passenger safety and comfort. Optibus and GreenRoad say that they will do so by bringing historical road safety data into the earliest phases of transportation planning.

Tactile explains that by augmenting visual sensing with the missing vehicle-road tactility, actionable insights are fed back to onboard computers to optimize driving decisions in real-time. Data is also anonymized and uploaded to the cloud for big-data analysis, generating a constantly updated crowd-sourced mapping of global road conditions for accurate monitoring

Its VehicleDNA follows the unique attributes of each vehicle’s engine efficiency, braking efficiency, tire health, weight, fuel consumption, and more. Data is downloaded back to each relevant vehicle, ensuring that the embedded software has the most updated and accurate context available, for improved ongoing calculations and performance. It is also commercialized with customers such as Fleet Managers and Operators.

Its SurfaceDNA models road features, such as grades, banking, curvature, normalized grip levels, and location of hazards such as bumps, cracks, and potholes. Data is downloaded to vehicles roaming the specific area, enabling them to prime the embedded software with insight on the road ahead, improving safety and user experience reaction time. This model is also specifically invaluable for third-parties such as mapping companies, road authorities, municipalities, fleet managers and owners, OEMs, and insurers.

“The automotive industry is at a critical juncture in its endeavor to safely introduce the next generation of vehicles,” said Shahar Bin-Nun, CEO of Tactile Mobility. “We have the opportunity and potential to not only participate in, but also shape the future of the mobility industry. With this funding, Tactile Mobility will be able to bring its innovative solutions to more markets, integrating our suite of virtual sensors into vehicles in new regions, and enhancing entire cities worldwide with our unparalleled insights.”



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