Connect with us

Hi, what are you looking for?

Jewish Business News


SodaStream Lays off 300 in Covid Cutbacks


SodaStream Randi Zuckerberg Earth Day 2021

SodaStream, the Israeli home carbonated drink machine maker that became a household name around the world, has been forced to lay off 300 of its workers in Israel. Globes reports that most of the layoffs will be of production workers based at SodaStream’s plant located in Rahat, in the Negev.

The company said that this move was made after it conducted a “deep examination” of the current situation and called it a “painful decision” to make. The job cuts come to almost ten percent of SodaStream’s workforce.

The cutbacks are said to be due to falling says caused by the end, or coming of the end, of the worldwide Covid crisis. This is certainly a bitter irony for the people who are losing their jobs. SodaStream was actually one of the companies in the world that needed to expand its workforce due to the Coronavirus. All of those people stuck at home all of the time, not able to go out to eat or even shop regularly, wanted a home based option for making their own drinks.

Please help us out :
Will you offer us a hand? Every gift, regardless of size, fuels our future.
Your critical contribution enables us to maintain our independence from shareholders or wealthy owners, allowing us to keep up reporting without bias. It means we can continue to make Jewish Business News available to everyone.
You can support us for as little as $1 via PayPal at
Thank you.

Now that people are able to get out of their homes once again, the demand for such items has dropped.

In a statement SodaStream explained, “With the outbreak of the Covid pandemic, and following the lockdown and the higher number of people at home, there was a rise in demand for household goods in 2020 including for SodaStream devices. In line with this, the company increased its production capabilities despite the global challenges that it was forced to cope with during the pandemic. As the pandemic continued, the level of demand for household products returned to its previous levels.”

The company said that it worked hard to try and save all of these jobs. SodaStream said that at the peak of the Covid pandemic the company “strove to protect the jobs of thousands of employees and hire those laid off by other factories and awarded all production workers in the company bonuses for their contribution.”

PepsiCo acquired the company in 2018 for $3.2 billion.



You May Also Like

World News

In the 15th Nov 2015 edition of Israel’s good news, the highlights include:   ·         A new Israeli treatment brings hope to relapsed leukemia...


The Movie The Professional is what made Natalie Portman a Lolita.


After two decades without a rating system in Israel, at the end of 2012 an international tender for hotel rating was published.  Invited to place bids...

VC, Investments

You may not become a millionaire, but there is a lot to learn from George Soros.

Copyright © 2021 Jewish Business News