SodaStream Randi Zuckerberg Earth Day 2021
SodaStream, the Israeli home carbonated drink machine maker that became a household name around the world, has been forced to lay off 300 of its workers in Israel. Globes reports that most of the layoffs will be of production workers based at SodaStream’s plant located in Rahat, in the Negev.
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The company said that this move was made after it conducted a “deep examination” of the current situation and called it a “painful decision” to make. The job cuts come to almost ten percent of SodaStream’s workforce.
The cutbacks are said to be due to falling says caused by the end, or coming of the end, of the worldwide Covid crisis. This is certainly a bitter irony for the people who are losing their jobs. SodaStream was actually one of the companies in the world that needed to expand its workforce due to the Coronavirus. All of those people stuck at home all of the time, not able to go out to eat or even shop regularly, wanted a home based option for making their own drinks.
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Now that people are able to get out of their homes once again, the demand for such items has dropped.
In a statement SodaStream explained, “With the outbreak of the Covid pandemic, and following the lockdown and the higher number of people at home, there was a rise in demand for household goods in 2020 including for SodaStream devices. In line with this, the company increased its production capabilities despite the global challenges that it was forced to cope with during the pandemic. As the pandemic continued, the level of demand for household products returned to its previous levels.”
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Introducing the latest internet aesthetic ✨Terracore ✨ where everything is bubbly and the styles are sparkling. TWEET which Terra color is a must have in your kitchen! pic.twitter.com/zhuoKi2U7f
— SodaStream USA (@SodaStreamUSA) October 22, 2021
The company said that it worked hard to try and save all of these jobs. SodaStream said that at the peak of the Covid pandemic the company “strove to protect the jobs of thousands of employees and hire those laid off by other factories and awarded all production workers in the company bonuses for their contribution.”
PepsiCo acquired the company in 2018 for $3.2 billion.
