Bites is a new Israeli startup that offers a platform for employee communication and training. Bites just raised $5 million in a seed funding round led by Vertex Ventures Israel.
So, what do they mean by employee communication? Well, how does a firm, especially a very large one, get its message across to all of its people? Traditionally, it comes from the top down. The executives tell the department heads, who in turn tell the team leader who then convey whatever the message is to their respective staffs.
A company can also send out mass e mails to everyone, but this is impersonal. Sometimes the message must be tailored for the separate company departments individually. But that is not always enough. The biggest companies have teams spread out all over the world. They have employees who speak many different languages and who come from various cultures.
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Imagine the problems facing Facebook these days. That company needs to explain its current predicament and try and improve the moral of thousands of people spread out across the globe. Bites says that it can help with that.
Bites declares that the company helps SMB & enterprise businesses “easily create highly effective media-based professional” content and share that content with their employees directly through the communication channels they are already on and manage usage to “help employees meet their full potential while reaching their business objectives.”
Its customers include Unilever, HP, H&M and Carolina Lemke.
“Bites strives to democratize onboarding, training, and ongoing communications to all of a company’s employees, including those on the frontline, remote workers, and the less technically savvy.”
The company was founded in 2017 and headquartered in Tel Aviv, Israel.
“We are thrilled our investors recognize the value our offering brings to the world of employee communications and are confident that we are the right team to bring this dream to fruition,” said Eran Heffetz, CEO at Bites. “This money raised will support our R&D, sales, and marketing efforts, as we execute on our aggressive go-to-market plans by approaching retailers, consumer goods companies, healthcare providers, and other verticals. Bites is leading a revolution, enabling distributed workforces to remain current through highly engaging, trackable content.”
