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Israeli Startup IT Central Station Raises $30 Million

Russell Rothstein

Russell Rothstein, Founder and CEO of IT Central Station

Israeli startup IT Central Station, which offers an enterprise technology review platform, raised $30 million in a Series A round led by Invictus Growth Partners.

Founded in 2011 and based in Modiin, IT Central Station has an enterprise technology service that provides peer product reviews in Cybersecurity, DevOps and IT. The company promises that every reviewer on IT Central Station is verified to help buyers make well-informed, smart business decisions.

boasts that in the past year alone it has enabled 97 of the Fortune 100 companies research their technology buying decisions, grew ARR by over 120%, surpassed 500,000 registered members, and was visited by 3.5 million enterprise software buyers in the $4 trillion annual market for enterprise IT spending.

The company employs 60 people. Microsoft, Cisco, and IBM are all among its clients.

IT Central Station explains that the need for trustworthy peer recommendations in the buying process continues to climb in the $4 trillion market for enterprise technology. The company adds that changes in buying behavior due to COVID-19 have accelerated the trend of technology buying towards reliance on online resources and peer reviews. IT Central Station’s research shows that 93% of B2B buyers rely on reviews and analysis to drive their major purchasing decisions.

Russell Rothstein, Founder and CEO of IT Central Station, said, “IT Central Station has succeeded in building a platform that tech buyers trust and enables vendor marketers to achieve strong ROI. We are in the top of the first inning in our plan to build the world’s largest B2B marketplace for enterprise technology, built upon a foundation of verified user-generated content and peer reviews. The Invictus team adds deep operating expertise, including a uniquely valuable approach to data science, and I am thrilled to have Invictus as our partner for the next stage of our growth.”

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