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Mergers & Acquisitions

Voodoo acquires Israeli gaming startup Beach Bum for $500 million

Beach Bum founders Gigi Levy-Weiss and Uri Shahak also co-found gaming unicorn Playtika, which went public in 2021 at an $11 billion valuation.

French mobile gaming company Voodoo acquires Israeli gaming startup Beach Bum for $500 million, according to Calcalist. This is Voodoo’s second acquisition of an Israeli company. Earlier this year it added Tel-Aviv-based gaming marketing platform Bidshake to its portfolio paying an unknown sum.

Beach Bum is a mobile interactive game developer for players with challenges, excitement, and enjoyment in a head-to-head online setting. Lord of the Board and Spades Royale are two of its most popular games.

Founded in 2015, Beach Bum, raised $3 million in a single public round in 2016, but it is believed to have raised smaller amounts in subsequent years from Haim Saban’s investment fund, Saban Capital Group, 83North, and iAngles.

The founders Gigi Levy-Weiss and Uri Shahak also co-found gaming unicorn Playtika, which went public in 2021 at an $11 billion valuation. Other founders are CEO Shachar Schalka, COO Keren Marom, and Gil Levy.

Beach Bum earned $70 million in revenue last year. The company has a monthly active user base of more than two million. The company employs 150 people at its Ra’anana headquarters.

The privately held Voodoo was founded in 2013 by two co-founders, with Goldman Sachs and Tencent as investors. Voodoo’s most recent fundraising round valued the company at $1.7 billion. Helix Jump is the company’s most popular game.

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