by Contributing Author
These days, more and more businesses are opening. This is great – it gives customers more options when it comes to choosing a business, and it also allows more people to earn an income. That being said, it does make things a bit harder for both new and existing businesses. The reason for this is that the more businesses there are in a certain sector, the more competition there is, and the harder you have to work to make your business stand out. Customers are more likely to support businesses that go the extra mile, so in this post, we’ll be discussing four ways in which your business can do just that.
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When you order something from a business, the last thing you want to do is spend ages waiting for your order to arrive. Most customers understand that an order can take a day or two to arrive, but anything longer than three days can be frustrating. Unfortunately, if you send orders out via your postal service, it could take quite a long time to get to your customers. While getting a courier service to deliver orders may be a bit more work on your part, it will show customers how much you care.
Reward loyal customers
Let’s face it: most businesses wouldn’t survive without their customers. And while a once-off customer is sure to boost business, it’s the loyal customers that really make a difference. So, how do you keep loyal customers? You reward them. Customers are much more likely to continuously support your business if they get something out of it, no matter how small. Not to mention the fact that customer loyalty programs have many benefits for your business as well, so there’s no reason not to give it a shot.
Include freebies
Another method of going the extra mile is to include some free items alongside customers’ orders. This can be only in particular cases – such as if a customer spends over a certain amount of money – or it can be something small that you include with each order, such as a pen. Just be sure that you budget for these freebies. Even if they are small items that don’t cost you much, if you send out a lot of orders with freebies, it’s sure to add up. Budgeting is very important in a business, but it’s also important for you to have some backup options like passive income streams.
Listen to your customers
We’ve already established that customers play an essential role in keeping businesses going, and their opinions, therefore, count a lot. That’s why you should listen to your customers. If they have a compliment, keep doing whatever you’re doing. If they have a complaint, listen to them, and think of ways to solve their problem. Sometimes, all it takes is for a business to admit its mistake so that its customers can see that their opinions are valued.
