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Redefine Meat Releases ‘New-Meat’ Alternatives

Israeli startup Redefine Meat is one of a number of new Israeli firms advancing the field of alternate animal based food products, to give the world viable meat alternatives. It does so by way of 3D printing technology. Redefine Meat is now introducing a new line of 3D-printed items that can now be ordered at certain select Israeli restaurants and hotels across the country.

Redefine Meat is now offering five different new meat alternative products. These new offerings, all of which are produced from plant based ingredients, are a 6 ounce (180 gram) hamburger, a sausage, ‘lamb’ kebab, a middle eastern ‘cigar’, and ground beef.

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Established in 2018, Redefine Meat applies its proprietary 3D printing technology, meat digital modeling, and advanced food formulations to produce animal-free meat with the “appearance, texture and flavor of whole muscle meat.”

The company boasts that its sustainable plant-based meat products have a taste and mouthfeel that is indistinguishable from traditional animal meat. It uses plant-based ingredients and technology as opposed to animals, allowing for a “dramatically more efficient, sustainable, and moral way to produce meat without compromising on the experience.” Redefine Meat states that its alt-meat is 95% more sustainable, significantly healthier and costs less than beef.

“Launching our first product portfolio represents a big step in our mission to become the world’s largest meat company, and accelerates our ability to bring to market our further innovation later this year,” said Eshchar Ben-Shitrit, CEO and Co-founder of Redefine Meat. “Each product in the range and the ones to follow are born from our understanding of meat at the molecular level, extensive R&D and technological innovation, which combined provides us the ability to create any meat product that exists today.”

But this is not just something for vegans. The worldwide production of animal and dairy products has been condemned for years as contributing to global warming and increased pollution. And there are also issues of animal cruelty to be considered.

Countless documentaries and news reports have shown how the waste left behind by all those chickens and cows causes pollution. The animals also release greenhouse gasses. And most of the dairy and eggs are not even consumed in its natural form. They are used for anything from yogurts to junk food additives. And the countless chickens and cows spend their lives in factories with some never seeing the light of day.

Quality alternatives which taste just as goodwill not only be healthier for people to eat, but also have a much smaller environmental impact in their production over the real thing. They will also require much less energy to produce.



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