Namogoo is an Israeli company offering a Digital Journey Continuity platform. Remarkety is an Israeli provider of data-driven email marketing automation solutions for eCommerce. The two companies will now combine their resources as Namogoo has bought out Remarkety. The purchase price was not disclosed.
This acquisition comes a little over a year after Namogoo bought out Personali in 2020.
Namogoo says that the acquisition of Remarkety will allow it to provide complete Digital Journey Continuity by engaging customers with hyper-personalized multichannel experiences both on and off-site. The acquisition will also allow Namogoo to “break into the SMB market in which Remarkety is well-established, furthering the company’s strategy of serving brands of all sizes.”
Founded in 2014, Namogoo calls itself the world’s first Digital Journey Continuity platform, “shaping the customer journey to fit each and every shopper’s needs while making any distractions disappear.” Namogoo’s platform autonomously adapts to each customer visit in real-time, keeping the journey flowing right on to its destination.
Founded in 2012, Remarkety is an email marketing automation platform designed for e-commerce “from the bottom up.” Remarkety serves over 500 global brands.
“Changing the way retailers market, target and sell to their customers, Remarkety equips merchants regardless of size with enterprise level tools that were otherwise unavailable to them.”
Remarkety is a data driven platform at its core and uses customer behavior, purchase history and predictive analytics to create and suggest highly targeted segmented campaigns and strategies made to convert and scale the retailer’s growth.
Chemi Katz, CEO of Namogoo, said, “Remarkety’s product is a perfect fit for our platform, helping us provide retailers with the tools they need to deliver unstoppable customer journeys. The addition of Remarkety’s unique technology allows us to equip brands with multichannel experiences, engaging shoppers wherever they are in their journeys.”
“We are thrilled to be joining a company that shares our vision for the future of eCommerce,” said Guy Harel, CEO and co-founder of Remarkety.
“With Namogoo, we have the resources and proprietary technology to take email and SMS to the next level with predictive intent personalization. The synergy between the products and companies is truly amazing, and will enable us to quickly deliver value to retailers throughout the world,” added Joel Presman, Remarkety GM and co-founder.
“With the acquisition of Remarkety, our second in just over a year, Namogoo is continuing its goal of hyper-growth through the addition of new solutions and technologies which provide maximum value to our customers,” said CTO and co-founder Ohad Greenshpan. “We plan to keep breaking into new markets by pursuing additional acquisition opportunities that serve our vision.”