Israeli Startup Glassbox Holds $500 Million IPO

The company raised $100 million on the TASE.

Glassbox, an Israeli startup that provides digital analytics for web and mobile applications, just raised $100 million from its initial public offering held on Tel Aviv Stock Exchange TASE. The IPO left Glassbox with a $500 million valuation. The company also has hopes of eventually listing on the NASDAQ as well.

Founded in 2010 by COO Yoav Schreiber, Yaron Gueta and Hanan Blumstein, Glassbox boasts that it empowers organizations to create frictionless digital journeys for their customers. “Our digital experience analytics platform works in real time, across mobile apps and websites, to accelerate customer loyalty and business growth,” states the company.

Glassbox boasts that the company is poised to capitalize on two synergistic trends in the market: the accelerated adoption of digital business channels driven by the COVID-19 pandemic and growing validation of the business performance benefits of strong customer experiences. The company is already supporting over one trillion web and mobile customer journeys annually for the world’s best known brands across numerous industries, including four out of ten of the world’s largest banks (by market cap), the world’s largest hotel chain, and some of the world’s largest retail, travel, and healthcare providers.

Glassbox says that its mission is to help Enterprises prepare for the digital unknown. This is done via the first analytics platform to automatically record, index and analyze 100% of digital interactions. Glassbox lets large enterprises and midmarket organizations, “intuitively align their digital experiences with actual customer expectations, providing greater brand affinity, loyalty, satisfaction and safety.” Glassbox explains that it visualizes every customer journey and interaction in real-time and provides actionable insights so companies can quickly adjust or modify their experience to satisfy customer demands.


“This is a significant milestone for Glassbox that represents our commitment to growth in the near term and provides the resources to fuel innovation towards our unique AI-driven vision for Experience Intelligence,” said Yaron Morgenstern, CEO, Glassbox. “I’m incredibly proud of the accomplishments and success of our diverse global team and am energized by the opportunity to continue fulfilling our mission of helping global enterprises deliver frictionless digital journeys to their customers.”

“This IPO funding will allow Glassbox to maintain its impressive momentum as a high growth SaaS company in a rapidly evolving digital market,” said Brian Abrams, Chairman of the Glassbox Board of Directors. “Not only could Glassbox become a leading player in its space, this IPO could also trailblaze an exciting new path for Israeli companies on their way to NASDAQ.”

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