Published On: Wed, Jun 9th, 2021

Digital Ad Startup Minute Media May Hold $1 Billion IPO

Minute Media’s portfolio now consists of 6 global sports and entertainment brands.

Monogoto Team (Company Pic)

Minute Media is an Israeli media and technology startup focused on platform and content. The company is exploring the possibility of going public, reported Bloomberg. If it does it may get a $1 billion valuation from its IPO.

Minute Media’s platform serves as the company’s foundation, powering its content as well as enabling the evolution of other market-leading digital media brands. The IPO news comes just a few months after Minute Media formed a partnership with WynnBET, the casino and sports betting app created by Steve Wynn’s Wynn Resorts.

Bloomberg cited “people familiar with the matter” as saying that Minute Media is working with Goldman Sachs Group Inc. on a plan to go public as soon as this year. The IPO would be with a special purpose acquisition company, SPAC.

Founded in Israel in 2011,  – all of which are powered by Minute Media’s proprietary publishing platform. The company states that this technology is also leveraged by third party publishers, powering their digital content destinations while servicing their business and operational needs.

To date, Minute Media’s owned and operated destinations include The Players’ Tribune, 90min, DBLTAP, Mental Floss, The Big Lead and FanSided. In addition to these editorial brands, Minute Media also provides industry leading technology to partners through their proprietary online video platform – Voltax Video.

Just last week Minute Media renewed an agreement with Comscore (NASDAQ: SCOR), a partner for planning, transacting, for the use of Comscore’s granular digital audience measurement solutions. The multi-year agreement, which sees Minute Media continuing to use Comscore Media Metrix® Multi-Platform and Video Metrix Multi-Platform for U.S. and Hispanic audiences, will enhance Minute Media’s current audience measurement and ad planning functionalities.

“We are thrilled that Minute Media continues to trust Comscore with their audience and advertising measurement. Our best-in-class digital currency allows them to better understand their audience and optimize business outcomes,” said Carol Hinnant, Chief Revenue Officer, Comscore.

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