Israeli Social Gaming Startup Comunix is the company behind the hit game Pokerface. Comunix has closed $30 million in Series A funding led by March Gaming to “accelerate its transformative vision of reinventing the social gaming experience and uniting people worldwide.”
Founded in 2018 by COO Idan Shriki and Ben Shimon, Comunix is a social gaming company with a vision for interactive gaming experiences grounded in human connection. Comunix boasts that it is a “truly innovative” social gaming startup that aims to bring people together. Comunix states that its main game has exploded and quickly became a fan favorite as a casual, social poker-playing platform. The company says that it aims to re-invent the current gaming experience and to constantly innovate.
Comunix asserts that the company’s vision values the importance of “human communication beyond what we know today and as such integrated video conferencing in real-time with the gaming platforms, creating a seamless experience for users. Seeing your friends and family smile and bluff as you play together can make for the best gaming experience and the world that much smaller.”
Mobile gaming is an ever growing field as people more and more get used to doing just about everything on their smart phones and tablets. This area now accounts for 52% of the global games market, which Comunix explains reached $177.8 billion in value in 2020 and is expected to surpass $200 billion in value by 2023. As mobile games continue to gain traction among new audiences, the industry is expected to reach $98 billion in revenue by 2024, according to Sensor Tower
Pokerface is described as the world’s first mobile social poker game that allows friends from all over the world to play Texas Hold ’em poker and connect via group video chat. In the past year, Pokerface has experienced “explosive” revenue and user growth and now has over 1 million monthly active users worldwide. Pokerface users range in age from 25 to 40, and 31% of active users are female. Comunix will use its new funding to continue to grow Pokerface, further expand its gaming platform and aggressively hire talent across the company.
“Today’s announcement is a huge milestone for Comunix – one that validates both our vision to create an interactive gaming experience grounded in human connection and the talent and dedication of our rapidly growing team,” said Or Ben Shimon, CEO of Comunix. “We launched Pokerface in 2018 and have been blown away as people from all over the world have embraced it as a way to simultaneously play one of the most beloved card games of all time and connect with their friends and family. I am so proud of my colleagues and look forward to using this funding to scale our team, continue to enhance Pokerface and develop genre-defining social gaming experiences.”
“We are thrilled to partner with Comunix as it continues to establish itself as one of the most innovative and fast-growing startups in the gaming industry,” said Gregory Milken, a Managing Partner of March Gaming. “The explosion in popularity of Pokerface is a testament to the strength of Comunix’s team and its unique, community-centric approach to classic social gaming. We look forward to working closely with Comunix and applying our significant gaming and operational expertise to support the company’s next phase of rapid growth.”