Tremor international Ltd., an Israeli ad-tech company, has filed for a NASDAQ IPO. The company expects to come away with a $1.5 billion valuation, reports Globes. Tremor is already listed on the London Stock Exchange (LSE).
The company expects to raise $100 million from its NASDAQ IPO. In the past year alone, Tremor’s share price on the LSE has risen by 500%. Tremor International reported an increase of 96% in net income for Q1 2021.
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The news comes just a few weeks after its Tremor Video, a programmatic video platform, revealed that it’s UnrulyEQ emotional and psychographic intelligence offering is became widely available to all Tremor Video clients in the U.S. and Canada. Designed to maximize audience engagement and optimize campaign performance for advertisers across connected TV (CTV) and video, this proprietary suite of data-driven audience and content testing solutions leverages a blend of facial coding and survey-based techniques.
Tremor is a global leader in advertising technologies operating across three core capabilities – Video, Data and CTV. The company boasts a unique approach centered on offering a full stack of end-to-end software solutions which provides the Company with a major competitive advantage within the video advertising ecosystem.
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— Tremor Video (@TremorVideo) May 27, 2021
Tremor Video states that it helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video is one of the largest and most innovative video advertising companies in North America and globally, with offerings in CTV, in-stream, out-stream and in-app.
The media side of Tremor, Unruly, drives real business outcomes in multiscreen advertising. Its highly ranked programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners. Tremor has a meaningful number of direct integrations with publishers, unique demand relationships with the world’s biggest advertisers and privileged access to News Corp inventory. Unruly connects to the world’s largest DSPs and is compatible with most AdAge top 100 brands.
