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SodaStream Starts New Environmental Campaign: “Don’t Just Share, Care”

The environmental brand encourages people to transform social concern into real action for the planet.

SodaStream Randi Zuckerberg Earth Day 2021

SodaStream began a new sustainable goals environmental campaign as part of its observance of international Earth Day last week. The new campaign called “Don’t just share, care” features Randi Zuckerberg. The company will call on people to not only virtually care on social media but also take action in real life.

Randi Zuckerberg is an entrepreneur, investor, bestselling author, award-winning producer and founder and CEO of Zuckerberg Media. Passionate about the intersection of tech and media, Randi was an early employee at Facebook where she was the creator of Facebook Live. She currently hosts a weekly tech business show on SiriusXM called Randi Zuckerberg Means Business, and her TV show DOT.

SodaStream reusable bottles offer an alternative to single-use plastic bottles. The leading sparkling water brand forecasts the avoidance of nearly 78 billion bottles by 2025, an additional 11 billion from its goal announced last year.

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SodaStream will also switch to metal its flavor bottles starting at the end of this year, thus avoiding another 200 million plastic bottles.

SodaStream announced they are developing sparkling water makers from recycled or plant-based material for the first time, taking their commitment to the planet to their core category and thus making their entire portfolio greener.

“Our sparkling water makers are sustainable by essence; every SodaStream user saves up to thousands of single-use plastic bottles from ending up in waste. We are taking our commitment even further by introducing sparkling water makers made from sustainable material,” commented Eyal Shohat, SodaStream Global CEO.

SodaStream plans to meet 10% of their global plant’s total energy requirements with solar energy by 2022 a five-fold increase from 2% in 2020.

Through these investments, SodaStream contributes to PepsiCo’s goal of transitioning to 100% renewable energy for company-owned operations globally by 2030. In addition, PepsiCo has pledged to achieve net-zero emissions by 2040, one decade earlier than called for in the Paris Agreement.

SodaStream’s Fizzi Starter Kit and Duo Starter Kit have been certified as reducing carbon by the Carbon Trust. This certification demonstrates SoadStream’s continued commitment to the environment and sustainability. The certification has allowed SodaStream to identify key areas in its products’ value chain where it can take action and reduce its overall carbon footprint.



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